Podcast on Epic Content Marketing with Joe Pulizzi

 

Epic Content Marketing

 

What is the future of media? What is the role of content marketing your organization?  How does content marketing change the design of an organization? What do the low barriers of entry to publishing mean for you? What role does advertising have in the total marketing program?

Listen to this podcast with consultant, author and global expert Joe Pulizzi to get some answers. During this interview, you’ll learn how companies like P&G, RedBull and John Deere use content marketing to win in the marketplace.  Best of all, you’ll learn how you can do it too.

 

Total Running Time: 43 Minutes

Download the podcast here or click play below.

Please share this podcast with the social buttons below.

 

 

To build your company’s capacity for Epic Content Marketing, you may need to think differently about the way you operates and think about the traditional roles and responsibilities of employees. While content marketing won’t replace the need for traditional advertising, it will have an impact on the way your company communicates with your customer, employees and business partners. In a business world where every advantage counts, Epic Content Marketing might just be your secret weapon.

About Joe

 

 

Author of Epic Content Marketing

Joe Pulizzi author of Epic Content Marketing

 

Joe Pulizzi is a leading global expert in content marketing. He is the author of three books including Get Content Get Customers, Managing Content Marketing and his latest book Epic Content Marketing. Joe is the founder of the Content Marketing Institute and Founder of the world’s largest conference on content marketing called Content Marketing World. Joe helps companies get started in creating their own media through content marketing.

 

Joe is at 

 

Biography

Content Marketing Institute

Content Marketing World

 

Joe’s books are

 

Epic Content Marketing

Managing Content Marketing

Get Content Get Customers 

 

 

Brands As Patterns Interview with Marc Shillum

Patterns exist in nature, art, geometry, architecture, music and even brands.

    How do you build a brand in the disruptive and fragmented media landscape of today's digital world?  Marc Shillum has an answer and it's not about repeating messages on traditional media.  In an incredibly insightful article … [Continue reading]

How to improve your marketing strategy with digital and social media. Podcast with @MikeMcCready

Old style marketing

    The Interview:   You know the saying old habits die-hard? That's as true for advertising as it is for smoking, eating, exercise or any other habit.  No matter how much we know, read or study a subject, it's often … [Continue reading]