Measuring Customer Lifetime Value

Measuring lifetime value draws attention to customer retention

In business, we have a common rule of thumb that acknowledges the value of customers over their lifetime.  It's called the Pareto Principle, more commonly known as the 80:20 Rule.  The Pareto Principle says that 80% of your sales come from 20% of … [Continue reading]

Reach 2012: Five Business Lessons From Gary Vaynerchuk


  Gary Vaynerchuk gave a phenomenal presentation in Calgary at Reach 2012. The following are five business lessons I took away from Gary's presentation.   [box] "We are grossly underestimating the attention of the consumer"   Gary … [Continue reading]