The Sleeping Barbershop #3 – Consumer Journey Maps with Stephen Abbott

Customer Journey Maps allow you to identify the brand - consumer touch points.

Welcome to the Sleeping Barbershop episode #3.  I had a great conversation with Stephen Abbott about what brand touch points are, how a customer journey map can help you identify them and how you can create your own customer journey map to help you … [Continue reading]

Three ways to use social media to stimulate innovation

Social media tools offer a lot of hope for innovation

Both social media and innovation are commonly used terms with confusing meanings. In this post, I’ll first define each, suggest three ways to use social media to stimulate innovation and finish by asking for your … [Continue reading]