Brand metrics will shape the behaviour of employees, and thus the culture of your organization. These 6 can help you drive sales and differentiation.
In response to Professor Edward Hess’ case study to revitalize and grow a stagnant brand, I made 36 recommendations for brand growth.
Metrics are managerial tools to steer employee behavior and shape company values. Learn how Zappos uses metrics to improve employee engagement and culture.
A brand’s online reputation can be built, monitored and managed online in 3 steps. Learn how a promise, an experience and listening can help your brand.