Understanding branding from the perspective of a Brand Consultant Intern. Over the weeks I take you with me on quest. This week: branding and your company.
There are 3 ways today’s world has changed the consumer dynamic. Transparency, abundance and attention affect the relationship between company and customer.
A brand’s online reputation can be built, monitored and managed online in 3 steps. Learn how a promise, an experience and listening can help your brand.